ALL CASE STUDIES Campaign Design / OOH Strategy
Apex Beverage Co.
MongoHaus designed an editorial-first packaging system and multi-channel launch campaign for Apex Beverage Co. that achieved a complete shelf buyout within the first two weeks of retail launch.
Client
Apex Beverage Co.
Category
Campaign Design / OOH Strategy
Year
2025
Core Deliverables
- Packaging Curation
- Campaign Strategy & Identity
- OOH Advertising Assets
- Social Media Launch Kit
THE CHALLENGE
Disrupting status quo in a competitive space.
Apex Beverage Co. was launching a premium zero-sugar adaptogenic tonic but faced saturated retail shelf space dominated by legacy brands. They needed packaging and campaign strategies that commanded visual interest and communicated health benefits without looking medicinal.
THE SOLUTION
Engineering growth through bold creative design.
We designed an editorial-first typographic design system for packaging, coupled with a bold multi-channel launch campaign. We leveraged high-impact typography, vibrant product cards, and street-level billboard takeovers.
MEASURABLE RESULTS
Concrete outcomes delivered for Apex Beverage Co.
- Complete shelf buyout within first 2 weeks of launch
- 47% increase in brand awareness among target demographic
- OOH billboard campaign reached 2.1M impressions across 3 metro areas
STRATEGY DETAILS // 01
Aesthetic Auditing & Alignment
STRATEGY DETAILS // 02